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In 1986, Ben & Jerry's launched its "Cowmobile", a modified mobile home used to distribute free scoops of Ben & Jerry's ice cream in a unique, cross-country "marketing drive", driven and served by Ben and Jerry themselves. In 1985, the Ben & Jerry's Foundation was established at the end of the year with a gift from Ben & Jerry's to fund community-oriented projects it was then provided with 7.5% of the company's annual pre-tax profits. In 1987, Häagen-Dazs again tried to enforce exclusive distribution, and Ben & Jerry's filed a second lawsuit against the Pillsbury Company. In 1984, Häagen-Dazs wanted to limit distribution of Ben & Jerry's in Boston, prompting Ben & Jerry's to file suit against the parent company, Pillsbury, in its "What's the Doughboy Afraid Of?" campaign. īen & Jerry's display freezer at a Domino's store That same year, the cows on their cartons were redesigned by local artist Woody Jackson. Albans, Vermont the sundae weighed 27,102 pounds (12,293 kg). In 1983, Ben & Jerry's ice cream was used to build "the world's largest ice cream sundae" in St. The first Ben & Jerry's franchise opened in 1981, on Route 7 in Shelburne, Vermont.
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In 1980, Cohen and Greenfield rented space in an old spool and bobbin mill on South Champlain Street in Burlington and started packing their ice cream in pints. In 1979, they marked their anniversary by holding the first "free cone day", now an annual event at every Ben & Jerry's store.
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On May 5, 1978, with a $12,000 investment (equivalent to $50,000 in 2021), Cohen and Greenfield opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont. This led to the company's trademark chunks being mixed in with their ice cream. Cohen has severe anosmia, a lack of a sense of smell, and so relies on mouthfeel and texture to provide variety in his diet. In 1977, Cohen and Greenfield completed a correspondence course on ice cream making from Pennsylvania State University's creamery. Although Greenfield finished college, he found himself unable to make his way into medical school. The company was founded by Ben Cohen and Jerry Greenfield, who had been friends since their childhood in Merrick, New York. Jerry Greenfield (left) and Ben Cohen (right) in 2010